The Riverfest Commodores are a distinguished group of individuals who not only make a difference in the community but also have the honor of reigning over the annual Riverfest celebration. Each year, a deserving couple is carefully chosen to serve as the Commodore and First Mate, recognizing their outstanding contributions and leadership to the community.
As the ambassadors of Riverfest, they play a vital role in promoting the festival and its values of unity, joy, and community spirit. Beyond their responsibilities during the celebration, the Commodores actively engage in charitable efforts, particularly focusing on supporting foundations and children in need. The Riverfest Commodores are truly remarkable individuals who leave a lasting impact not only during their reign over Riverfest but throughout the year as they continue to make a positive difference in the lives of others.
MORE ABOUT RIVERFEST
FOOD. FAMILY. FUN
Established in 1983 to create and hold a family festival with “something for everyone”. Held annually in Riverside Park over the 4th of July weekend. Riverfest should encourage citizens for the La Crosse area to celebrate the holiday at home and invite visitors from outside the area to join us for fireworks, entertainment, food and festivities and to encourage La Crosse area citizens to realize the beauty of this area with the parks and rivers. For more information visit their site at www.riverfestlacrosse.com
42nd Annual Riverfest Commodore and First Mate

Dustin and Dominique Luecke of La Crosse have been selected as the Commodore and First Mate for this year’s Fourth of July week festivities at Riverfest. Chosen by past Commodores from a pool of distinguished local men and women, the Lueckes bring a strong history of community involvement, creativity, and civic pride.
Dustin Luecke is the morning anchor at WXOW-TV19 and a proud graduate of Onalaska High School and UW-Eau Claire. He is active in the After Hours Rotary Club and currently serves on the ORA Trails Campaign for Community Trail Farm. His First Mate, Dominique, is originally from Neenah. She graduated from Neenah High School and UW-Eau Claire and now works as the Advancement and Grant Specialist at Family and Children’s Center. Dominique has volunteered for several years with FCC’s Guardian Angel program and previously served on the Board of Directors for the La Crosse Symphony Orchestra.
The Lueckes will lead the 42nd annual Riverfest from July 2 to 5 at Riverside Park. The festival will feature family fun and musical performances by Cody Webb, Brett Westgrove, The Remainders, The Executives, Ragtown, and Boogie and the Yo-Yos. Beyond the festival, they will represent Riverfest at community events including parades and ceremonies. The Lueckes have a deep personal connection to Riverfest—Dustin’s very first news story was covering Riverfest, and he later proposed to Dominique in Riverside Park. The couple has also performed together on stage with the La Crosse Community Theatre and are longtime attendees of the festival. They have three children.
Together, Dustin and Dominique served as Co-Chairs of the United Fund for the Arts and Humanities in both 2023 and 2024, continuing a shared commitment to arts and culture in the La Crosse area.
They will officially assume their titles at the Commodore Dinner on June 10th at the Radisson Hotel.